As we already know, AI in digital marketing has revolutionized the way we do, think and develop the different parts of the creative process. It provides new and unique content among many other capabilities. It is capable of generating content quickly and accurately, saving companies time and resources. But what else can you do? Let’s see other applications of Artificial Intelligence in digital marketing.
GPT Chat Application to Digital Marketing
We have all heard about the AI of the moment, and without the intention of delving deeper into what many already know, let’s get to know its main capabilities. Not only do we have Chat GPT in its most “basic” version, but as it has gained popularity, its usability and possibilities have also increased. They have currently launched “Chat GPT 4” to the public, the latest version of AI in which we not only see how they want to approach “human performance” but also gives us the opportunity to generate images based on descriptions, (of course, when The more complete we make them, the better or more accurate results it will bring).
Now, what can this AI tool be used for in Digital Marketing? Let’s give some practical examples that help us see its uses.
Automation of advertising processes
Automate repetitive and monotonous tasks , such as ad scheduling, list creation, copy ideas, descriptions, structure creation, etc.
Customizing the user experience
Use user behavior data and preferences to provide personalized product or service recommendations at the moment the user asks the AI. This functionality can improve business profitability, as it can analyze user behavior and provide valuable information to improve the marketing strategy and personalization of the user experience, creating more relevant content for the user.
You can collect Google Ads data and analyze patterns and trends in digital ad performance. In this way we will be able to identify these patterns more quickly and comfortably and thus be able to make decisions accordingly.
Chat GPT is a chatbot tool that uses artificial intelligence to provide suggestions for list creation in its integration with Google Sheets. With its data analysis and algorithms, it can provide useful recommendations to improve business efficiency and effectiveness. By automating the list creation process, Chat GPT can help reduce errors and save time.
Generate attractive and personalized ads by incorporating data about the target audience and market trends. You can also output the content with a given number of characters.
Integration with Google Sheets
In order to use this tool in our Google spreadsheets, and to be able to access many of the benefits that the AI of the moment, Chat GPT , brings us , we will first need to download the extension .
Once downloaded we must install it, to do this we must be the owners of the document.
Inside the spreadsheet: “Extensions”> “GPT for Sheets”>”Set API Key”
To get the API Key we will have to register in OPEN AI , where they will give us the password so we can enable the CHAT GPT functions.
Every time we open a document we must enable its functions: “Extensions”> “GPT for Sheets”>”Enable GPT functions”.
Finally, when activating it you must enter the “=GPT”, as if it were any other formula.
Integration with Google Analytics
It can link with Google Analytics and provide graphs or tables of the data. AI can also provide recommendations on how to optimize the website to improve advertising performance.
Other applications of Artificial Intelligence in Digital Marketing that can help us:
Lumen5 or Craiyon
For creating videos or product photographs. AI can analyze and process large amounts of data about customers and their interests, generating videos with attractive messages for the audience. It is essential to correctly define the objective we want to reach so that the AI can focus its efforts on generating a personalized quality message.
Regarding the uses that we can give it, for example, an online store that wants to generate complementary photographs of its products, or a small startup that needs to generate images for its social networks. There are as many cases as there are options that AI gives us in Digital Marketing.
Headlime or Write it.ai
Personalized emails or texts tend to be opened more frequently and be more attractive to the user than general ones, since, if the segmentation is correct, they have more relevant messages. To do this, it is important to separate the audience into highly segmented groups (location, income, age, etc.), and once segmented, the AI will be able to personalize the messages within each group.
Even so, it will be necessary to adapt parts of the message such as the subject or greeting. And above all, it is not an exact science, the most important thing is to try and see what works and what doesn’t.
Both tools can adapt their language depending on the platform for which the copy or text is intended (Google Ads, Meta, etc.). It will only be necessary to include some data about the products, in the case of eCommerce, and the AI will create the copies adapting to the brand’s language.
Lately + Hootsuite
Artificial Intelligence can analyze the data provided not only by your customers but also by your page visitors or content viewers, and depending on their behavior, identify patterns. By knowing the patterns of your audience, you can identify new needs, problems, know style preferences, customize products, and even enhance those products with a complementary feed if it is an eCommerce.
A good example is integrating Hootsuite with Lately, this AI will learn “on its own” by analyzing the metrics that will be available to it thanks to its connection with Hootsuite. Where you can create and identify which keywords, copies or creatives generate the most interactions. Additionally, when reviewing content for publication, AI focuses on corrections so you can continue learning.
It can identify patterns of consumer behavior and preferences, allowing for more precise segmentation and a better customer retention and attraction strategy .