What Do Social Media Marketers Do? Job Profile


Social networks are an increasingly important medium for companies around the world, since they are not only a massive environment through which they can reach a large audience, but they can also use these channels to create links with the audience and retain it. On the other hand, knowing social networks and how they work can help organizations tackle online reputation crises very effectively. And who is in charge of all this? Well… the social media marketers!



Social media marketers work independently or in any Digital Marketing Agency are concerned with representing a business across all social media channels as the sole voice of the brand. They respond to comments, collect campaigns, and generate content. These experts provide organizations with the guidance they need to improve their online presence.

What does a social media Markerts do?

A  social network marketers, also called  Social Media Manager, is a professional in the field of online marketing who is an expert in social networks and knows how to use them to advertise the company they work for through the application of different marketing strategies. Therefore, he must have perfect knowledge of the business environment in which the organization operates, as well as the necessary programming and management tools to be able to capture his strategic vision. 

In other words, a social network administrator deals with the following issues on a day-to-day basis: 

  • Carry out market research to find out which network the company’s potential audience is on, what interests them and how they communicate with each other in order to create attractive content that attracts the audience. 
  • Assign a budget to the organization’s social media marketing strategy and control its spending, with special emphasis on ROI or return on investment.
  • Select the social networks in which the brand will have a presence.
  • Design and plan the marketing strategy of a brand or an organization in social networks and provide it with a social and strategic approach. 
  • Define the SMART objectives  (specific, measurable, achievable, realistic, and limited in time) that said the organization wants to achieve with its actions in networks. 
  • Monitor the metrics and interpret them to keep track of the objectives that have been proposed to see if the strategy works or if it is necessary to modify it.
  • Benchmarking with your competitors to find points of improvement and adapt strategies to improve results.
  • Engage in visual design strategies: Whether it’s your team’s profile pictures or photos, a social media manager makes sure your visuals reflect your brand’s style.
  • Supervise the Community Manager’s task to verify that it follows the defined strategy.
  • Design a contingency plan that can be put into practice immediately if an online reputation crisis occurs. 
  • Establish a conversion strategy: Your social media expert knows the pain points and concerns of your followers. This helps them suggest ways to convert fans into customers.

Advantages of Social Media Management

Social media managers give busy brands instant access to the social media experience. As search engine algorithms & trends continue to change at a rapid pace, it’s hard for business owners to keep up. These marketers focus all their energy on dominating the social media arena. They offer the creative perspective that online organizations need to thrive.

They also measure performance, which makes it easier to follow your brand’s journey. They offer an overview of social media KPIs , such as these:

  • Audience growth.
  • Audience engagement.
  • Scope of the brand.
  • Reviews and word-of-mouth marketing.
  • Quality and response rate.
  • Potential customers and visitors.
  • Conversion rates.

With the help of a social media manager and the right tools, you can easily outperform your competitors.

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